Recently we attended IBA Munich, the largest bakery trade show in Europe. We took the opportunity to launch our new range of inclusions for the European market called FlavorShure (see brochure). We were very excited about presenting the product and having direct feedback from bakers from all over the world.
Recently, Jessica Myers, Business Development Manager for Food Fortification, wrote about two VitaChoine-enhanced beverages we will be featuring at the SuppySide West trade show in Las Vegas. Another focus we’re relaying to our customers this year at the show is The Power of Powders, specifically with a nutritional and sports recovery focus.
As we know that a healthy body is at the forefront of today's consumers' minds, SensoryEffects is focusing on Sports Nutrition and Fitness and the Power of Powders at this year's SupplySide West trade show, happening October 7th & 8th in Las Vegas. There will be four beverages available to sample, combining the capabilities of the Powder Systems and Flavors Systems businesses. In two of our beverage demos, we are highlighting the essential nutrient, VitaCholineTM.
SensoryEffects recently promoted four newly formulated products at the 2014 SupplySide West trade show.