Deciphering the New Choline RDI

Tom Druke
Director of Strategic Marketing

New Nutrition Labeling Spotlight

 What's NewIn July of this year, the FDA rolled out the first significant nutrition labeling revision in more than 20 years that impacts foods, beverages and dietary supplements. With our VitaCholine and Albion Minerals brands, the Balchem Human Nutrition and Pharma division is well-positioned to help our customers leverage these changes to enhance their products.

What does this mean for food, beverage and supplements manufacturers?

Most manufacturers will have two years from July 2016 to develop new labels, except for companies whose annual sales are under $10MM, who will have an extra year. Though the revisions may appear subtle at first glance, the government’s intent is to call attention to calories, serving sizes and added sugars. With obesity on the rise, these changes are meant to make it easier for consumers to make smart choices when comparing foods.

Updates to Nutritional Data

The FDA also examined updated nutritional data to identify nutrient shortfalls in the average dietary intake. Based on this analysis, vitamin D and potassium will now join iron and calcium as required nutrients on Nutrition Facts panels. In addition, the FDA updated daily values of many other nutrients to reflect the latest science. Among them were increases to select minerals, including calcium, magnesium and manganese.

Where to find Choline on Nutrition LabelsOne important change in the rule was the establishment of a reference daily intake (RDI) for choline. First recognized as an essential nutrient in 1998, the FDA determined that there was sufficient scientific evidence to add choline to the list of nutrients for voluntary declaration. By setting an RDI of 550mg, the FDA has paved the way for manufacturers to list choline content on food and supplement labels, along with the percent Daily Value (% DV) provided.

Choline Studies

There is a strong and growing body of evidence for the need to increase choline intake. A new study, published in May 2016 in the Journal of the American College of Nutrition, found that 90% of Americans aren’t getting enough choline in their diets. Also, the Scientific Report of the 2015 Dietary Guidelines for Americans Committee noted that ‘the nutrients for which adequacy goals are not met in almost all patterns are potassium, vitamin D, vitamin E, and choline.’ The spotlight on choline isn’t limited to just the U.S. – the European Food Safety Authority also set Dietary Reference Values for choline, following a survey of choline consumption across European countries.

Key takeaways on the FDA’s new nutrition labeling:

  • Science and policy developments point to a bright future for choline, making now the ideal time to add it to your products. Click here for more details on what’s new.
  • VitaCholine was the brand of choline used in landmark research [Video] at Cornell University.
  • VitaCholine is now the first and only choline to achieve USP verified dietary ingredient status.
  • Consumers want choline, too! Contact me directly for exclusive access to a custom research study showing how choline adds value to branded products in both supplements and foods.
  • Talk to our Albion team about the superior absorption of our amino acid mineral chelates.

Attending SupplySide West?

Visit the Albion Minerals & VitaCholine booth, BB153, to sample our great tasting Fuji Apple Pear vitamin water (see more product details). It’s an excellent source of both choline and magnesium for mental focus and energy. Also, check out our Innovative Ingredients panel discussion with Jeff Hilton of BrandHive, Thursday, October 6th at 2:30pm.

Add Choline to your products

How can you incorporate our branded choline product, VitaCholine, into your supplements, food and beverage applications? Get started by contacting me today:

Tom Druke

Tom Druke

Director of Strategic Marketing
845.326.5696
Email | VitaCholine.com

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