You + Us = Winning Sports Nutrition

Tiffany Pailer
Marketing Communications Manager

SensoryEffects Ingredient Solutions offers a multitude of benefits, so partner with us to create high quality Sports Nutrition products. We provide full-service expertise in developing finished turnkey applications with premium nutritional, functional and clean label ingredients that deliver exceptional flavor and texture. Our experienced technical team has a deep understanding of particle science and the technologies that increase the performance of your products with optimum particle dispersion to eliminate clumping as sports powders dissolve into liquids. In addition, our new Agglomeration Technology allows us to provide application development solutions for a variety of delivery systems, including high performing single serve dispersion and multi-serve systems.

Fastest Growing Category in the Health & Wellness Market

According to Euromonitor, Sports Nutrition is the fastest growing category in the Health & Wellness market and retail value sales are expected to climb 7% annually to US$14.3 billion through 2020. Recovery products, particularly protein-based formulations, form the backbone of the US$10 billion global sports nutrition market, with the highest sales in Protein Powder category, and highest projected growth in Protein RTD through 2020% CAGR.

Global Sports Nutrition Retail Sales by Type, 2015-2020

Global Sports Nutrition Retail Sales by Type, 2015-2020

If you have ingredients you are working with that are impeding successful development, we will work with you to find a solution. Our nutritionally enhanced powder systems can be formulated to meet your customized specifications, used as a finished product base or blended with specific ingredients for focused product positioning. Key trending ingredients for nutritional blends that we have recently developed include:

Plant Based Protein is Growing in Popularity

Why are plant based proteins growing in popularity? Studies have shown that plant based nutrition adds various benefits to performance due to these products being:

  • Nutrient dense
  • Rich in antioxidants, essential vitamins & minerals, enzymes, fiber and phytonutrients are easy to digest thus consumes less of your energy
  • Alkaline forming: reducing inflammation caused by workouts
  • Non-allergenic

Top Proteins; Pea Protein is fastest growing

(Source: Innova Database 2016)

Clean Label Focus

Traditionally, sports nutrition products contained numerous artificial ingredients. Hardcore athletes or body builders have often been the target for this market. The focus of these products was more on the benefits, e.g. energy or workout boosters. (Source: Innova Database 2016) However, new trends are reflecting the growth of Sport Nutrition products and their functional health benefits are moving to the mainstream market, which provide even more channels for future opportunities. With a broader consumer base taking interest in sports nutrition, and with athletes increasingly desiring more natural ingredients, the industry is focusing a lot of innovation on cleaner sports nutrition products.

Have you read about our Clean Label capabilities?

Clean Label & Free From Sports Nutrition Products launched, Globally

(Source: Innova Database 2016)

Explore the wide range of Clean Label and Free From options we offer:

  • Whole Food Acceptable Products
  • Organic
  • Non-GMO/IP
  • Dairy Free
  • Soy Free
  • Vegan Suitable
  • Corn Free

1 in 10 New American Products have an "organic" claim

(Source: Innova Database 2016)

Our clean label, nutritional powder blend options are plentiful to choose from, and of course, we can also match a formulation you need or create a customized application that provides added protein, plant based solutions, fiber and other key ingredients that meet the trends in functional positioning, such as:

  • Energy & Endurance
  • Weight Management
  • Muscle Maintenance
  • Pre & Post Workout
  • Hydration

Fastest Growing Active Health Positionings in Food & Beverage Product Launches

(Source: Innova Database 2016)

Targeted Health Benefits with Nutritional Enhancement

Albion Minerals, our newly acquired division, is a world leader in premium mineral amino acid chelate nutrition, which has been successfully incorporated into several of our beverage applications exhibited at both the IFT and SupplySide West shows this year. In addition, the FDA recently rolled out the first significant nutrition labeling revision in more than 20 years which impacts foods, beverages and dietary supplements, which included the RDI of Choline. VitaCholine is our premium brand of Choline, and is the perfect enhancement to a wide variety of food and beverage products which make it easy to meet these new labeling requirements. VitaCholine and Albion Minerals both aid in providing the specific ingredients needed for positioning products with targeted health benefits including:

  • Weight Management
  • Detox
  • Recovery
  • Brain Health
  • Bone Health
  • Pre-Natal Health

Making Healthy Taste Good!

In addition to our nutritional powders and fortification options, we also offer the finishing touches of incredible flavor profiles through our Flavor System’s division. As more and more products are showing up in the market with indulgent and exotic flavor profiles in Sports Nutrition, we are able to provide our expertise in this area as well. Our Flavor Systems division has recently developed new flavor innovations such as a globally inspired Thai Tea, a refreshing Fuji Apple Pear and an indulgent Chocolate Orange flavor in our sports nutrition applications. These recent flavor solutions have proven that healthy can taste good along with texture and mouthfeel when combined with proteins, vitamins and minerals.

Sports Nutrition Product Examples with a Variety of Flavor Profiles

New flavor selections in sports nutrition product launches

(Source: Innova Database 2016)

Your Partner in Sports Nutrition

Looking to grow your product line or develop new products? Then look no further - we will work as your full-service partner to develop the highest quality Sports Nutrition products through every stage of the development process.

Your success is our success; lets get started on your next project today!

Tiffany Pailer

Tiffany Pailer

Marketing Communications Manager

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